Pivovary Staropramen s.r.o. is the second largest beer producer and innovation leader in the CzechRepublic. It provides its customers with one of the widest beer brand portfolios. The company is also an important Czech beer exporter and Staropramen brand is available in more than 35 countries all over the world. The company operates two breweries – Staropramen and Ostravar.
Pivovary Staropramen is a member of Molson Coors Brewing Company group, which is one of the greatest brewing companies in the world operating in Canada, USA, Central Europe, United Kingdom and other export markets. The company offers varied portfolio of its own as well as partner brands, including ‘flagships’ Coors Light, Molson Canadian, Staropramen and Carling. http://www.molsoncoors.com/
Apart from Staropramen and Ostravar brands being produced since 19th century in breweries in Prague Smichov and Moravska Ostrava, company’s wide portfolio offers additional well-known and traditional beer brands Branik, Velvet, Mestan and Vratislav. The company also offers on the Czech market Belgian beers Stella Artois, Hoegaarden and Leffe.
Staropramen has been an important innovator pushing Czech brewing industry forward since its very beginning. In 1998 Staropramen started to create the concept of own branded franchise restaurants Potrefena husa. These restaurants have become a synonym for wide choice of beers and good food in a modern environment and with its 30 spots they are currently the biggest franchise concept from Czech brewing companies. In July 2013 a new Staropramen’s flagship has been opened – Vinohradsky Parlament – focusing on getting back the original meaning to the word pub. This pub of 21st century is a pleasant and cultivated place, where people go to enjoy great beer, food and getting together with their friends.
Pivovary Staropramen belongs to the greatest production facilities being in business for more than 100 years. The historical heritage and the position of 2nd largest beer producer in the Czech Republic influencing the beer market as well as its neighborhood are very entangling for the company. The company leaves behind a visible footprint, or imprint actually.
This imprint might be positive as well as negative. Therefore the goal of the company is to minimalize negative imprints through its responsible approach; and on the other hand to emphasize and purposefully work on boosting the positive imprints leading to improvements of the environment, employee and community relations and last but not least the strengthening the goodwill of the company.