MOLSON Coors
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Velvet

A bottom-fermented beer, 5.3% alcohol, with a remarkable visual appearance and taste, whose development was inspired by a traditional English recipe.

The magic of Velvet is created by a unique combination of three malts, which are processed as part of an entirely original procedure with the use of more bitter strains of hops, a choice of the most quality malt barley, and topped off by a special method for drawing the beer into glasses. Characteristic for Velvet is its gentle, bittery, velvety taste, golden brown colour and the avalanche effect that takes place in the glass after decanting and which culminates in the formation of a rich, creamy head of foam. The character of Velvet and the manner in which it is served makes drinking it a ritual feast for all the senses.

Velvet was successfully brought to market in October 1997 and since its launch it is offered in carefully selected establishments, whose appearance and atmosphere are up to the exceptional character of the brand.

Right from the beginning of its existence, Velvet became very popular and gained a wide following among consumers. This fact is a strong point of the brand to this day. Velvet is the leading brand in the specialty beer segment and its name recognition and popularity among consumers in its target group goes beyond the borders of this category, even reaching the level occupied by strong traditional brands such as Budvar and Staropramen.

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