Excellent beer starts in nature, from the hops and barley that we use in beer production, to the water, which lends our beer its exceptionalness. During the production process, we use every drop in such a manner as to get the best from each batch.
We cooperate with local growers to help them assimilate the best procedures to make our beer print positive. This means that there is less waste and more efficiency behind each bottle. The result is beer that is not only better to drink, but is also better for our planet.
We focus on the effective utilisation and protection of water resources. We aim to reduce our water consumption by 10%, not only at our own site but also at our raw material suppliers. For carbon dioxide emissions, we have set an ambitious target of a 50% reduction within our business and a 20% reduction throughout our value chain. We are doing our best to ensure that our key raw materials, malt and hops, are 100% sourced from growers who do business in compliance with sustainable development definitions.